The Vines That Bind

Illustration of Samantha Rudd

Samantha Rudd

Vintner, Rudd Estate

Favorite quote from Good Profit

“My hope is that everyone will have the opportunity to experience the glorious feeling of accomplishment.” Good Profit, page 30

“I have been talking about Market-Based Management in some form since I was 8 years old,” Samantha Rudd says.

The ideas of Charles Koch had a profound impact on Samantha from a young age. Because Charles was a close friend of her father, the late vintner Leslie Rudd, Samantha became steeped early in the lessons written in Good Profit.

Now that she’s taken the reins of her family’s business in the heart of the Napa Valley, she’s found those lessons are all the more valuable.

“My husband and I reference something we learned from MBM and Good Profit probably every day, whether talking about our comparative advantages at work or as parents,” Samantha said. “It’s a book that may be framed as a business success story, but it is really a story of how intertwined our success in business is to our personal life. The connection between success in your job and success as a human is so powerful! To understand how you can be connected with this amazing harmony of interest is incredibly eye-opening.”

One of the most important lessons she applies from Good Profit is the concept of virtue and talents when it comes to hiring employees.

“People are the most important part of my job, and so working with them to retain them in our company and be sure they are adding the most value is something I work on every day,” Samantha said. “Aligning their skills and the culture of our team are the two things that determine whether they’re good fit.”

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